Managing the Down turn and Entrepreneurship

March 27, 2009 at 5:46 am | Posted in Recession | Leave a comment

The economic downturn has entrepreneurs focused on survival, not just company growth. They are shifting emphasis from new customer acquisition to customer retention, from employee recruiting to employment optimization and from fund raising to capital preservation. This new setting may involve salary cuts, terminations, out sourcing, and other strategies for “getting the job done.” Managing the resources for optimum profit making

Some hot topic that needs to be addressed are

What are the strategies that are best to remain viable?
How should a company position and prepare for opportunities as they are spotted?
What is the role of a VC/ Angel
How the entrepreneur/CEO manage the VC community and the obligations to investors in these circumstances?

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